Let’s Talk Branding Shoots & Why You Need Them
Okay friend, if you’ve got a branding shoot coming up—or you’re thinking about booking one—this post is for you. I’ve done a few of these now, and let me tell you, I’ve learned a lot the fun way… and also the slightly sweaty, forgot-my-steamer kind of way.
So today, I’m giving you the run-down of what I wish I had known before my first shoot: how to prep, what to bring, and how to actually use your photos after you get that dreamy folder full of images in your inbox.
Let’s Be Honest: Stock Photos Only Get You So Far
Don’t get me wrong—stock photography has its place. It’s there for us in those early days of business building, when we’re juggling all the things and pulling together a website at 11 p.m. with a half-empty LaCroix and a dream. We've all been there.
But here’s the truth: stock photos belong to someone else. And your brand? It should belong to you. Your audience doesn’t just want pretty— they want personal. They want to know who they’re working with, buying from, or cheering on. They want to see your face, your products, your process—and that doesn’t come in a stock photo library.
That’s where a branding shoot changes everything.
It’s more than a cute headshot or a flat lay with gold paperclips (no shade to the paperclip girls). It’s about owning your visuals, building trust, and telling your story through images that actually feel like you.
You Own It—Literally
When you book a branding shoot, those photos are yours. You can use them wherever and however you need—without wondering who else has used the exact same smiling woman with a laptop in a field of wheat. (Been there.) A custom library of images means you’re not just showing up, you’re showing up intentionally, professionally, and consistently.
Confidence, but Make It Boss-Level
And let’s talk about the personal shift that happens when you get in front of that camera. I know it can feel awkward at first—I’ve done at least four brand shoots since 2011, and yes, I still do the nervous laugh in the first five frames. But every single time, something clicks. I’ve seen it happen with clients too. That moment when you go from “I hope this works” to “I am the brand.”
You start to see yourself differently. You remember why you started. And you walk away with a folder full of photos that take the guesswork out of marketing—and the stress out of constantly creating content from scratch.
Over the years, I’ve stretched those photos across websites, social posts, email campaigns, and packaging. When you invest in a branding shoot, you’re investing in a content library that works—and keeps working.
Is it an investment? Yes.
Is it 100% worth it? Every single time.
How to Find the Right Photographer for You
There are so many talented photographers out there, but the key is finding one that’s not just great behind the lens—but also the right fit for you and your brand. This is a creative partnership, not just a photo session. So here’s what to look for:
Look at their work—closely
Do their photos feel like something you'd want for your brand? Do they showcase real people or just styled models? Someone just starting out may have a great eye, but do they know how to pull out your personality and brand vibe?
Ask about their process
Will they help you plan? Give you direction during the shoot? Most of us aren't supermodels—posing can feel super awkward. You want a photographer who’ll help you feel comfortable, confident, and like an absolute boss during the shoot.
Ask if they offer guidance on shoot day
Are they going to stand back and just click? Or will they help you position your hands, adjust your posture, and capture genuine moments? Will that catch that stray hair or fix your shirt? Look for someone who isn’t afraid to speak up and hype you up.
Get referrals or read reviews
Ask around. See who other creatives in your circle have loved working with. A quick testimonial or client highlight can tell you a lot about the experience.
Know what you're getting
Will you get access to your full gallery, or just a set number of images? Are downloads included? Can you use the images however you want, wherever you want? Clarify the deliverables and usage rights up front.
Do a vibe check
Seriously. Stalk their Instagram. Read their captions. If you’re laughing, nodding, or thinking “She’s so great!”—you’re on the right track. If you don’t vibe with your photographer, it will show in your photos.
A good brand shoot is equal parts planning, style, and energy—and the right photographer brings all three. Don’t just pick someone who fits the budget. Choose someone who gets you, your vision, and your brand.
Pre-Shoot Prep Checklist
Here’s what I always pull together before the big day:
Your brand personality
Are you more bold and colorful? Minimal and cozy? Knowing this helps you pick your outfits, props, and even your shoot location. If you’ve got a brand style guide—share it with your photographer!
PRO TIP: Curate a mix of outfits that show the different personalities of you as an entrepreneur such as business casual, casual, and something fun! Let your personality blend with the vibe of your brand.
A plan for where the photos will go
It seems a little out-of-order to think of these before the photoshoot, but its worth the time. Website banner? Instagram bio? Product listings? Knowing this will help your photographer frame shots that actually work for you.
PRO TIP: Remind your photographer to take landscape images for your website and larger format marketing, think beyond social media.
3–4 outfit changes
Think layers, textures, and options. Choose things you actually feel good in—and that match your brand colors (or at least don’t clash). Work with your photographer to capture different “seasons” so you can really stretch those images from winter to summer.
PRO TIP: Wear your least favorite outfit first! You will spend the first few clicks of the camera working out the jitters, so think of that outfit as your warm up. Then when you change into an outfit you LOVE, your confidence boosts and the fun really begins!
Props that make sense for your biz
Laptop, notebook, products, packaging, coffee mug, paintbrush, your phone—whatever you actually use in your day-to-day. Bring it.
PRO TIP: Print out some tangibles like invoices, moodboards of your branding, or books about your industry. These will be helpful in creating images that speak to what you “do” not just who you are.
Location that fits your brand
Rent a studio, shoot in your store or office — Just make sure it feels like you.
PRO TIP: Your photographer probably has some great locations in mind, but don’t be afraid to consider some fun alternatives. Just be sure the location has great natural lighting and aligns with your business.
A loose shot list
You don’t need a minute-by-minute plan, but a list of “must-haves” helps you stay focused (and avoid forgetting to get that one headshot you really needed).
PRO TIP: Pinterest boards are a big help to pin poses, props, and ideas. Bring it with you the day of the shoot to help with style and poses. Explore searches like “brand shoot” or “business photoshoot”.
Road 40 Photography — 2022
Brighter Day Photography — 2025
Prepare YOU for the Shoot
Let’s be real—brand photos are as much about you as they are about your business. When you feel confident, it shows in every frame. So while you focus on props and locations, take a little time to prep yourself, too. Here’s your permission to do a little extra self-care:
Get a mani/pedi
Your hands will be in shots—holding a coffee mug, typing on your laptop, flipping through a notebook. Clean, fresh nails (even neutral ones) make a big difference.
Book a facial or glow-up treatment
If your skin is feeling dull or tired, treat yourself to a little TLC a week or two before. Your future camera-ready self will thank you.
Plan your haircut in advance
If you’re due for a trim or color touch-up, schedule it a couple weeks before—not the day before. You want your hair to settle and look natural (not fresh-from-the-salon sharp).
Shave or wax (legs, arms, whatever you prefer!)
Especially if you’re wearing sleeveless, shorts, or dresses. No one will zoom in, but you’ll feel more polished.
Do a hair and makeup test run
Whether you’re DIYing it or hiring pros, try your look before the big day. That way you can tweak anything that doesn’t feel like you (and avoid last-minute freak-outs). Bonus: if the budget allows, hiring a hair and makeup artist = peace of mind.
Buy (or borrow) pieces that make you feel AMAZING
You do not need a whole new wardrobe, but a few items that fit well, flatter you, and feel on-brand can go a long way. Confidence looks great on camera.
Remember, this is your time to show up as the CEO, creative, or product-based powerhouse you are. A little prep now = big impact later.
Day-of Shoot Checklist
Now here’s your gentle reminder list for shoot day (because I still have to check these every time):
Steam those outfits (or pack a wrinkle release spray if you’re fancy like that)
Bring backup everything—shirts, lipstick, hairpins, even a second coffee
Pack your props in one bag so you’re not scrambling
Snacks + water = essential (branding is hard work, okay?)
Take BTS footage if you can—you’ll thank yourself later. Another option, bring a friend that can step into the frame with you and take some behind-the-scenes shots.
Relax! Don’t worry about posing perfectly. Laugh, move, be YOU. Trust your photographer!
You Got Your Photos—Now What?
This is the part where a lot of us freeze (or just download the files and forget about them for 3 months—no judgment). But these photos are gold. Here’s how to actually use them:
Update your website
Add fresh headshots, new homepage images, and swap in lifestyle shots where you used to have stock photos.
Refresh your social profiles
New profile pic, cover photo, highlight covers, Canva templates—you’ve got content now. Use it!
Add to email marketing + lead magnets
Pop your face into your welcome sequence or your free download to make it feel more personal.
Create a brand image folder
Organize by use (headshots, workspace, product shots, etc.) so you’re not digging through your inbox every time you need something. Upload a few to Canva in your Brand Kit for easy access!
Print materials too, please!
Business cards, postcards, packaging—your new photos work just as well off-screen.
Be Social
Social Media posts reach better with your cute face in them, I promise. Use your new photos to start building trust with your audience. Do a carousel post and ask your audience to help you choose your new avatar from your favorite headshots!
Brighter Day Photography — 2025
Brighter Day Photography — 2025
Final Thoughts from Your Friendly, Been-There Designer
A branding shoot is more than a cute photo session—it’s a business tool. And when you plan with intention, you end up with a library of images that help you show up professionally, consistently, and confidently.
Take the time to prep. Don’t overthink it. And above all—have fun with it.
You’re building something incredible—and it deserves to be seen.
Need help making sure your branding shows up clearly in your photos? Or want help organizing your new images into Canva templates and brand materials? I’ve got you.
