How to Choose the Right Designer (Without Losing Your Mind or Your Money)
Let’s be real: hiring a designer can feel a little intimidating. It’s an investment—not just of your dollars, but of your dreams (no pressure, right?). Choosing the right designer matters whether you’re looking for a brand refresh, a full website, or something in between.
As someone who’s been on both sides of the screen, I wanted to pass along a few honest, helpful tips for making that decision with confidence—and maybe even a little less stress.
1. Vision & Design Aesthetic: It’s Gotta Click
Yes, their portfolio looks pretty—but do their designs feel like you? Every designer has a certain style, and you have a vision. The beauty happens when those two things align. But if you’re dreaming in minimal neutrals and your designer lives for bold neon gradients… well, you might end up with an identity crisis (and a logo you secretly avoid using).
Pro tip: Choose someone whose aesthetic makes you say, “YES, that’s what I want.”
2. Price vs. Value: Know What You’re Really Paying For
I know, I know—talking about money isn’t fun. But it is important. We all have budgets, and that matters. That said, the cheapest option isn’t always the best, and the most expensive isn’t always worth it. What you want is value. That means clear communication, thoughtful design, and a process that doesn’t leave you feeling like your own brand has ghosted you. Around here, I’m not just making things look pretty—I’m helping you show up confidently and consistently.
Pro tip: Ask yourself, “Will this designer help me feel proud of what I’m putting out into the world?”
3. Collaboration & Process: Are We Doing This Together?
You don’t want to be left in the dark, and you definitely don’t want to be micromanaging fonts at 2am. A great designer has a clear process and makes it easy for you to know when and how your input is needed. This is your brand, after all. You should feel seen and heard—and also trust that your designer knows when to lead and when to listen.
Pro tip: If the process feels confusing or vague up front, it probably won’t get better later.
4. Personalization: It Should Feel Like You
Templates are great, but even semi-custom work should still feel personal. A good designer will take the time to learn your story, understand your audience, and create something that reflects the unique personality of your business—not just what’s trending on Pinterest or Canva.
Pro tip: If it doesn’t make you do a little happy dance when you see it, it’s not the right fit.
5. Deliverables: Know What You’re Getting
Don’t let file types and hand-off terms sneak up on you. Before you book, ask:
— What exactly is included?
— Do I own the files?
— Will I know what to do with them?
— Will you be there if I need help two months later when I’ve forgotten how to update text?
Pro tip: Clarity is kindness. Contracts are your friend.
So… How Do You Actually Find the Right Fit?
Listen to your gut. Ask questions. Don’t rush it. Your designer should make you feel like a collaborator, not a client number.
And if you’re on the hunt for someone who’s strategic, creative, and kind of obsessed with making you look and feel legit online—well, hi! I offer everything from full custom packages to semi-custom brand kits inside The Brand Collection, so there’s something for every stage of business.
Let’s chat about how I can help you bring your vision to life (without the stress).
Get in touch here →
