Marketing: Challenges for Service-Based Entrepreneurs
Being a service-based entrepreneur comes with a whole bunch of unique challenges, particularly when it comes to promoting our business on social media.
Unlike businesses that sell tangible products, service-based entrepreneurs struggle to showcase what they provide through visual content. I’ve been an entrepreneur for a while now and there have been many times I’ve just wanted to QUIT SOCIAL MEDIA because it can be hard visually communicating what I do. I’ve compiled a list of challenges I experience, along with some suggested solutions to support your marketing.
Lack of Physical Products
One of the major challenges for service-based entrepreneurs is the absence of physical products to feature in social media posts. Unlike a retailer who can simply snap a photo of a beautiful product, service providers such as graphic designers like me, consultants, or coaches offer intangible services. This makes it harder to create visually appealing content that captures the attention of their audience.
Solution: As a service-based entrepreneur, you need to get creative with your content. Instead of focusing solely on physical products, highlight the outcomes and benefits of your services. Consider using eye-catching graphics or before-and-after examples to showcase the transformation you provide. Share success stories or client testimonials that show the value of your services.
Non-Physical Return on Investment (ROI)
Another challenge faced by service-based entrepreneurs is that the return on investment (ROI) for their services often doesn't translate to a tangible or physical form. Unlike selling a product with measurable metrics such as sales numbers or units sold, the impact of services like graphic design, consulting, or coaching may not be immediately visible.
Solution: Emphasize the value and results of your services in your social media content. Highlight the intangible benefits that clients can experience, such as increased productivity, improved skills, increased customer experiences, or personal growth. Storytelling techniques are a great way to convey how your services have positively influenced the lives or businesses of your clients.
Educating the Audience
Many service-based entrepreneurs face the challenge of educating their audience about the nature of their services. Unlike tangible products that are often self-explanatory, service offerings require potential clients to understand what they entail and how they can benefit from them. This is one of the biggest challenges I’ve personally faced in my marketing!
Solution: Use social media as a platform to educate and inform your audience. Create content that explains your services, the problems they solve, and the value they provide. Consider using visuals, infographics (I can help with these!), videos, or “go live” to share your expertise and showcase your unique approach. Engage with your audience by addressing their questions, concerns, or misconceptions about your services. It’s incredibly important to build a relationship with your audience, you never know who might be on the verge of hiring you!
Building Trust and Credibility
Trust is a vital component of any business, but it becomes even more crucial for service-based entrepreneurs. Potential clients need to trust your expertise, skills, and ability to deliver results before they invest in your services. Your potential clients/customers need to know they can trust you with their investment and receive the results they are looking to gain.
Solution: Leverage social media to build trust and credibility. Share your knowledge through valuable content such as informative blog posts, tutorials, industry insights, or expert tips. Engage with your audience by answering their queries, providing advice, or participating in relevant discussions. Highlight your qualifications, certifications, or success stories to establish your credibility and demonstrate your track record of delivering exceptional services.
By understanding and addressing some of these challenges, service-based entrepreneurs can effectively leverage social media platforms to promote their services, build a strong online presence, and attract potential clients. You may just be a little less likely to quit social media! Remember, it's all about showcasing the value, outcomes, and expertise that your services bring to the table… your next client is waiting for you!
If you need help to create visuals for your social media, check out my Socials Subscription on how we can partner together to elevate your marketing!
